Capital Infrastructure

Message sent on behalf of Lisa Walker and Ken Goldman, co-chairs of Capital Infrastructure Task Force:

Dear Colleagues,

We thought it might be useful to provide you all with an update on the Capital Infrastructure Task Force prior to the upcoming ECC meeting.

As a brief reminder, our group was tasked with working in partnership with college leadership to develop, and begin to implement, a fundraising plan for the next phase of the capital plan on the Engineering Quad. We are happy to report the following:

1. Creation of marketing and communications plan for both internal and external audiences. Multiple channel approach taken to socialize the next phase of the project, namely the pending renovation of the Hollister complex.
2. Dinners with Dean Collins hosted in New York, Chicago, Silicon Valley, and Coral Gables (outreach to almost 200 people through these marquee events).
3. Gift conversations underway with lead donors.
4. Additional individuals identified (previously unknown) with potential interest in investing in capital support, a critical initiative for Lance as he concludes his deanship in June 2020.

With the fundraising and marketing initiative well underway for the Hollister complex, we feel as though it is a natural point for our group to officially conclude our work. However, we will reconvene, as needed, at the request of the Dean.

Thank you to all of you for your support throughout the process. Your many contributions to our thinking, including your continued investment of time, talent and treasure, have helped the college move a transformational project forward.

Lisa and Ken

Co-Chairs of the Capital Infrastructure Task Force

revised version of the Task Force Presentation attached from Carol 10/24/18

ECC Capital Infrastructure TF Presentation v3-1y9ir04

Good morning!

Revised version attached for review.

As for your 4^th question Lisa, I have a huge schedule with market segmentation, planned communication etc in an enormous spreadsheet that we could have copies of for the TF to review during the break-out session. Would that be useful?

Thanks and let me know if you need any further changes in advance of the meeting. You might find that the TF might want to tweak this presentation in advance of your report out. We can make printed copies available for you during the discussion as well?

Best,

Carol

ECC Capital Infrastructure TF Presentation v3-1y9ir04Carol Packard
Associate Dean, Alumni Affairs and Development
Cornell Engineering
o: 607-255-6094
c: 814-571-1174

From: Lisa L. Walker <lwalker@dhrinternational.com>
Sent: Tuesday, October 23, 2018 8:20 PM
To: Carol Ann Packard <cap342@cornell.edu>; goldman5@gmail.com
Cc: Mary K. Alo <mka2@cornell.edu>
Subject: FW: Updated Presentation

Carol,

Thank you for this draft.  I appreciate the work to date.  I found the presentation to be vague to those who may not be as involved in the campaign.  I know as a group we have spoken about the campaign, but it has been months so I think we may need to be more hard hitting with our results and the key messages we want to provide the Council.

Here is my feedback:

1. What is the key messages we want the council to take away?  Let’s make that slide 1.  I read the report but did not feel traction with the campaign
   1. The slide could read something like:  Key Message is the headline

1. Kicked off Campaign June 2018, and … add milestone dates/dollars or the like
2. Marketing initiatives underway and ……

• Ahead/Behind schedule on key metrics….add info here

1. Next steps forare……

1. Slide 1:  Fundraising pie chart.
   1. What does the Naming Opportunity Available refer to?  How much does it take to name a space?  Either give color to the naming opportunity asterisk or remove it
   2. Is this ahead or behind plan?
   3. Somewhere on the slide is should say the goal is $150M
2. Slide 2:  Capital infrastructure
   1. Title should say something like kick off receptions to date, or whatever you would like to say as a headline for the page
   2. The data looks frightening in that we invited almost 3500 people in Chicago and 27 attended.  We invited 2800 in San Francisco and 35 attended.

1. How do you interpret the low interest?
2. That may beg a lot of questions.

• Are we ready to answer those?

1. The Marketing and Communications slide share process and overview information but do not have a lot of meat. I expect we will get a lot of questions.
   1. Do you have any specifics that you can provide Ken and me in case of questions?

Thanks.

L

Lisa L. Walker
Managing Partner, Global Industrial Practice

DHR International
71 S. Wacker Drive  |  Suite 2700  |  Chicago, IL  |  60606
T:+1 312.631.2271 | M:312.972.0580 | lwalker@dhrinternational.com

From: Carol Ann Packard <cap342@cornell.edu>
Date: Tuesday, October 23, 2018 at 2:19 PM
To: Lisa Walker <lisa.walker@l-c-a.com>, Ken Goldman <kgoldman5@gmail.com>
Cc: “Mary K. Alo” <mka2@cornell.edu>
Subject: Updated Presentation

Lisa and Ken,

I made a few changes to the presentation.

Could you react/provide input on this one?

Thanks,

Carol

Carol Packard
Associate Dean, Alumni Affairs and Development
Cornell Engineering
o: 607-255-6094
c: 814-571-1174

email below from Lisa Walker 10/23/18  ECC Capital Infrastructure TF Presentation v2-1ixth42

Carol,

Thank you for this draft.  I appreciate the work to date.  I found the presentation to be vague to those who may not be as involved in the campaign.  I know as a group we have spoken about the campaign, but it has been months so I think we may need to be more hard hitting with our results and the key messages we want to provide the Council.

Here is my feedback:

1. What is the key messages we want the council to take away?  Let’s make that slide 1.  I read the report but did not feel traction with the campaign
   1. The slide could read something like:  Key Message is the headline

1. Kicked off Campaign June 2018, and … add milestone dates/dollars or the like
2. Marketing initiatives underway and ……

• Ahead/Behind schedule on key metrics….add info here

1. Next steps forare……

1. Slide 1:  Fundraising pie chart.
   1. What does the Naming Opportunity Available refer to?  How much does it take to name a space?  Either give color to the naming opportunity asterisk or remove it
   2. Is this ahead or behind plan?
   3. Somewhere on the slide is should say the goal is $150M
2. Slide 2:  Capital infrastructure
   1. Title should say something like kick off receptions to date, or whatever you would like to say as a headline for the page
   2. The data looks frightening in that we invited almost 3500 people in Chicago and 27 attended.  We invited 2800 in San Francisco and 35 attended.

1. How do you interpret the low interest?
2. That may beg a lot of questions.

• Are we ready to answer those?

1. The Marketing and Communications slide share process and overview information but do not have a lot of meat. I expect we will get a lot of questions.
   1. Do you have any specifics that you can provide Ken and me in case of questions?

Thanks.

L

Lisa L. Walker
Managing Partner, Global Industrial Practice

DHR International
71 S. Wacker Drive  |  Suite 2700  |  Chicago, IL  |  60606
T:+1 312.631.2271 | M:312.972.0580 | lwalker@dhrinternational.com

From: Carol Ann Packard <cap342@cornell.edu>
Date: Tuesday, October 23, 2018 at 2:19 PM
To: Lisa Walker <lisa.walker@l-c-a.com>, Ken Goldman <kgoldman5@gmail.com>
Cc: “Mary K. Alo” <mka2@cornell.edu>
Subject: Updated Presentation

Lisa and Ken,

I made a few changes to the presentation.

Could you react/provide input on this one?

Thanks,

Carol

Carol Packard
Associate Dean, Alumni Affairs and Development
Cornell Engineering
o: 607-255-6094
c: 814-571-1174

Dear Capital Facilities Task Force Members,

We are looking forward to sharing with you the Capital Marketing Communications Plan for the fundraising efforts for our capital needs. The 2 year plan is attached to help inform our discussion planned for tomorrow, Friday August 3 at 2:00 pm EDT.    

 Dial-in Instructions below:

Dial in:  646-876-9923

Conference ID#  783-578-0590

(Mary or Carol only:  Host key is: 011789)

The Engineering AAD and Marketing teams worked together to determine audiences, and generated ideas for engagement based on our experiences. Then details were added on scope and costs.

The first column highlights the audiences we intend to communicate with, followed by what channels, audience size, the frequency we would communicate, the purpose/goal of the communication, as well as projected costs and the teams responsible for the work. We will add measurement tools to each idea once we determine how many we expect to accomplish in the two year period.

We have included many ideas with the associated costs both in terms of dollars and human resources. While many have $0, there are opportunity costs for the teams to accomplish the work.

We would love to discuss the ideas with you, get your feedback on what you think is most impactful and generate new thoughts and ideas to ponder.

Looking forwarding to speaking with you tomorrow.

Dawn and Carol

Dial-in:  646-876-9923

Conference ID#:  783-578-0590

(Mary or Carol only:  Host Key is:  011789)

Capital Campaign Marketing Communications Plan Update 7-30-1ihjk26

Dear Capital Task Force Committee Members,

Just a reminder that we have a conference call tomorrow afternoon, Friday, April 6, 1:30pm – 2:30pm (EST). I hope you will join us as we prepare for our task force report that will be presented during next week’s ECC meeting.

Below is our agenda, along with the Dial-in instructions. Please confirm with me if you will be joining us for the call.

Dial in:  701-801-1211

Participant Code:   846 610 192

Continue to post communication on our Capital Task Force blog website:    https://sites.coecis.cornell.edu/capital/

 AGENDA:  

• Feedback on marketing materials
• Large Prospectus   (rough draft can be viewed here:  https://sites.coecis.cornell.edu/capital/
• Fly-through video  (preliminary version of the video can be viewed here:  https://cornell.box.com/s/h3exg0ypgnmbw5b89k3tbc5zz4juij47
• Review of PowerPoint presentation: https://cornell.box.com/s/h3exg0ypgnmbw5b89k3tbc5zz4juij47
• Plans for the ECC Meeting next week

Mary