The best keyword research tools you’ll need to succeed in Google Ads advertising

 

Attracting more audience from Google Ads with the help of keyword research tools

Today, using Google Ads is the best option to increase target audience and customers, especially for small and large internet businesses. Of course, the success of these ads in order to direct the desired traffic to the website and landing page of these businesses depends on the proper use of relevant keywords. There are many keyword research platforms for تبلیغات گوگل that are designed for both SEO content and PPC ads. Therefore, in this article, we will learn about the best keyword research tools for Google Ads.

 

 

Free keyword tool WordStream

With WordStream’s free keyword tool, enter a keyword or URL and you’ll get a list of related keyword suggestions along with their search volume, competitive volume, and CPC (cost per click). You can also filter it by location or industry. This tool will give you the top 25 keywords instantly. To get the complete list, just enter your email address and it will be sent to you for free.

This keyword research tool also has a database of the most popular keywords, which is great for identifying initial keywords and starting points for your Google Ads ad campaigns. Even better, the Word Stream tool gives users tips on how to market and make better use of high-volume keywords.

Google Keyword Planner platform

Using the Google Keyword Planner platform, enter one or more keywords into the search box and get data including average monthly searches, search trends over the last 30 days, changes in the last quarter and year-over-year, as well as the search volume (low, medium, high) for the words. You will see the keyword entered as well as related keywords. The refine keywords tool of this platform, which has been in the experimental stage since 2020, helps you to filter keywords with specific characteristics related to them.

Read more: 9 reasons to choose Adstitu as a Google advertising company

For example, if you’re targeting keywords related to dry skin, you can refine it based on skin type, symptoms, condition, brand terms, and more. You’ll also see how much advertisers have historically paid for the keyword bid at the top of the search page. If you’re actively advertising, you’ll see the impression share of your ads for that keyword, as well as the presence or absence of that keyword in your account.

Microsoft Advertising Intelligence keyword planner tool

The Microsoft Advertising Intelligence Keyword Planner tool or program is a free Excel add-in where you can copy a list of keywords and get a very extensive list of keyword suggestions with volume, click-through rate, search rate, PPC, bid price estimates, Get match type and many other criteria. There are many ways to organize and filter data in this tool.

Among the ways to filter data in the Microsoft Advertising Intelligence keyword planner are:

  • In the traffic view, select the Organize by Device option to give you a non-repeating list
  • Filter keywords by age group and gender to identify keywords that are right for your audience
  • To get keyword suggestions, paste a list of URLs and then check the device match type and keyword used for those keywords.
  • Find relevant keywords that other advertisers are bidding on and see if you can compete.

It’s worth noting that to get the best results for your final keyword selection, you can also plug your new keyword list into the Google Keyword Planner platform and see what comes up.

Report search terms in Google Ads

Google AdWords search terms reports show you the actual number of searches that led to your ads being displayed and others clicking on them. These tools and automated reports can help you identify better performing keywords, new keywords to add to your list, as well as negative keywords. Using this information, you can make fine adjustments to improve your CTR, Quality Score, and ROI. It’s worth noting, however, that unfortunately, as of September 2020, this report has been limited for privacy reasons and only shows phrases of a certain volume, making it not as useful for finding negative keywords as it used to be.

Keyworddit search tool

The Keyworddit app and platform provides you with the most used keywords and their search volume by searching Reddit posts, topics, and comments. If you are not familiar with the Reddit platform, this website is actually a large online community where people can join different groups (called subreddits) for almost any topic or area.

Some of these groups are very large. It’s worth noting that you can’t enter a specific term using this tool. Instead, you select a subreddit and Keyworddit’s search tool pulls the most used keywords from posts and comments in that subreddit.

Using this tool can be useful for getting blog post and social media ideas for your business, building audience personas, or getting keyword ideas to use in other tools. If you click on the “context” button, it will show you Google search results for the keyword in the subreddit.

Soovle tool

Enter a phrase into the search box of Soovle’s keyword research tool, and the platform will find the most popular queries for that phrase across 16 different search engines, including Google, Bing, YouTube, Amazon, eBay, Buy.com, Overstock.com, Walmart, and more. He shows you, his hand. Of course, you can customize this tool to only show you the search engines you want.

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Keyword research tools; Platforms for better results than Google ads

Google ads are one of the best and most effective online advertising tools for businesses to attract more customers and target audiences, drive higher traffic to the desired landing page, and as a result provide more services and sales. However, it is very important to choose the right keywords related to business services or content on landing pages to increase sales. Therefore, there are several tools for researching keywords and using them in Google Ads ads. These tools include the Google Keyword Planner platform, the free WordStream keyword tool, the Microsoft Advertising Intelligence Keyword Planner, the Google Ads Search Terms Report, the Keyworddit search program, and the Soovle tool.

Source: https://adstitu.com